CASE STUDY: CMHK CHINA MOBILE FLAGSHIP STORE IN CAUSEWAY BAY


Client: China Mobile – Hong Kong

Content: Customer China Mobile is carrying out a store image enhancement project for the Causeway Bay branch, hoping to apply the latest projection technology through AutoPlus' professional services, so that products and services can be presented to consumers with the best visual effects, and enhance the company's high-tech image in the industry.

Environment: The store's high-intensity interior lighting posed a lot of challenges to the projection effect, so after several meetings with the customer, we recommended the Optoma Cinema X Pro2 flagship 4K laser ultra-short throw projector. Equipped with 3800 ANSI lumens, the machine is paired with a high-end 4K DLP projection chip to bring the best publicity to the store.

Model: Optoma Cinema X Pro2 and Laser Curtain

The main projector projects up to 100 inches diagonally and blends into the wall as a projection sticker. Equipped with interactive touch function, customers can interact and control in person.

The secondary projector projects diagonal images up to 60 inches and is also equipped with an interactive touch function, allowing customers to interact and control each other.

It is not easy to break through in a competitive industry, in addition to its own products and services to satisfy customers, excellent visuals can enhance the company's image. With a suitable projector, the projector can also be used as a promotional medium in a well-lit environment.

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